Saturday, May 1, 2010

A few thoughts on back links and content

Welcome to Blog Like the Experts.

I'm going to step off on a small narrow path here, and discuss something a bit ahead of schedule. Or not, depending on where you are in your interests and knowledge levels. Most of us have heard about back links and content -it is one of the main tools used to drive traffic to your site, whether it be a website, or a blog, etc etc

Time used to be, and still happens more than you may realize, that creating a massive amount of bank links can be great for a site, however it can also be pretty bad. As I've stated before, SEO algorithms get more and more sophisticated every day. Add to that there is a huge uncountable amount of what I call 'thin' sites. I'm sure there is a better term for this, but it is what I use to describe a site I go visit. I wander through the content, and it doesn't take me long to realize that one page had solid content that's worth reading, and every other page appears to be nothing but a copy of the original just slightly 'different'. This is called kyeword spam, and what bugs me most about it, is there are a lot of people who pay hefty prices for software to do this for them. They've been convinced that an automated blogger system is the best way to add content. Not!

Please do waste your money, because that is exactly what you are doing with these systems. Essentially what the software claims, is you plug in your keywords, and the software happily grinds out page after page of content. Bleh. It does do this for sure - but it's crappy content, with nothing of value in it.

Now you've loaded up your site with what is call keyword spamming content, designed for nothing other then pulling traffic. The SEO guys don't like it either. They de-value your site, and your ranking plunge into the toilet, where your content belongs as well to be honest.

Now back to back links. Say you have this craptastic site of content, and now you go out hunting backlinks, by spamming that same craptastic content all over the web. Does it work? Sure. For awhile. Until someone like mr goodle comes along and does a manual review of your useless spammy content, with equally useless backlinks from people who do the same. What's your site worth now? Zip, zilch, nada.

In a worst case scenario, you might even find your site banned, or your blog pulled. Especially if your 'thin' site is obviously spamm designed with keywords simply to drive Adsense traffic. Uh oh. Bad news.

Long story short - make sure you have fresh content. Don't gorge your site on adsense with nothing else in mind.

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